Sometimes the comic books you saw in ads but didn’t read could be as fascinating as the comics that you'd paid your dime or 12 cents to buy. They might even be more compelling, because not knowing the story behind the covers forced you into the delightful practice of using your imagination and speculating — of writing, in effect, just the way Stan Lee, Gardner Fox and John Broome did. So welcome to Just Imagine: The Colorful World of Comic Book House Ads.
June 1938: A Superman for the Underdog
On the newsstands in May 1938, browsers had their choice of Tarzan in Comics on Parade, Popeye in King Comics, daredevil aviator Captai...
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For the 10-and-under crowd, Showcase 34 contained not only the debut of a new superhero, but a thrilling surprise. A text feature gave us ...
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In Tales of Suspense 49 (Jan. 1964), Iron Man would use his new armor to withstand a nuclear detonation and rescue a member of the X-Me...
Tuesday, May 5, 2009
May 1969: The Shadow of Howard and Tolkien
Monday, January 1, 2007
January 1967: The End of the Jungle Trail
The superhero fever that had been accelerated by the surprise success of the Batman TV show in January 1966 was already starting to break, but delirium had apparently set in.
Ads in the early 1967 Showcase issues featuring a new “Jungle Master” promoted the new feature Dial H for Hero (featuring a superhero who becomes everybody) and Mattel’s Captain Action doll (featuring a superhero who becomes everybody).
The two issues spotlighted B’wana Beast, a new character concept created by writer Bob Haney and artist Mike Sekowsky that had late-night coffee stains and cigarette ashes all over it.
Take Tarzan, slap a gaudy superhero helmet on him and give him the power to telepathically command animals and — to make it all just a little weirder — to COMBINE animals into OTHER, LARGER animals.
Give him a secret hideout on top of Mount Kilimanjaro and a purple gorilla pal, Djuba. Shrug off any uncomfortable feelings you may have about yet another white jungle god, and ignore the fact that “B’wana” is an East African term meaning “master, or boss.”
And for good measure, wrap things up with a James Bond clinch in which a beautiful girl moans, “Beast … you beast!”
“B’wana Beast started out as game warden Mike Maxwell, who got stuck in a cave on Mount Kilimanjaro,” noted comics historian Don Markstein. “First, he drank water that had reached the cave by being filtered through rock, which made him suddenly bulk up like Bruce Banner turning into the Hulk, ruining the clothes he’d been wearing. Then his pal Djuba, a gorilla, gave him a helmet that enabled him to order beasts around like the Jaguar, or like the Fly could command insects. He's frequently been compared to Aquaman, who did that with underwater fauna.”
“B’wana Beast was apparently scheduled for the usual three (tryout issues). But reportedly Sekowsky quit after two, citing racism in the concept as his reason for wanting no more to do with it."
Thursday, February 2, 2006
February 1966: The Ghost Who Disappeared
In the mid-1960s, DC Comics’ house ads created quite a considerable drum beat for the Spectre, heralding his first Silver Age appearance in Showcase 60 (Feb. 1966).
It was a reappearance, really, because this wasn’t a retooled, updated version of a Golden Age hero like the Flash, the Atom, Green Lantern and Hawkman, but the original 1940s Ghostly Guardian who, we learned, had been trapped in his human host body for two decades.
The art was sumptuous — Murphy Anderson at the height of his form — and the story of The War That Shook the Universe! was the usual fact-peppered super-science stuff that writer Gardner Fox could handle in his sleep (while salting it, this time, with a tinge of the supernatural).
But the Spectre’s audition issues led to only a short-lived title. Something was off, and it was the same something that sometimes troubles the characters Dr. Fate and Dr. Strange.
Jerry Siegel’s Superman was the premiere, the most popular and the most powerful superhero by early 1940, when Siegel debuted his second such character, the Spectre. So how do you top Superman? With super-Superman, a ghost bent on justice who could grow, shrink, vanish, read minds, catch comets and cause death with a glance. And therein lies a plotting problem, because omnipotence is condition that contradicts suspense.
Dr. Fate, Dr. Strange and the Spectre all have vast but ill-defined powers that always make it somewhat difficult for readers to believe them to be in any understandable peril. The fact that their publication histories have all been sketchy is, I think, no coincidence.
Thursday, March 3, 2005
March 1965: Reflections of a Golden Age
They might have gone in another direction.
DC’s popular revivals of its 1940s superheroes had previously been revamps, stylistically refitting World War II characters like the Flash, Green Lantern, the Atom and Hawkman for the jet age. The trend had been so successful it had kicked off a whole new superhero craze in comics publishing.
But in Showcase 55 (March-April 1965), editor Julius Schwartz, writer Gardner Fox and artist Murphy Anderson decided not to create new “Earth One” iterations of Hourman and Dr. Fate, but instead simply revive the original “Earth Two” superheroes.
After all, Flash 123 had introduced the parallel worlds concept. And in Flash 137, Earth Two’s Justice Society of America — having been rescued from Vandal Savage’s stasis cubes by the Flashes — decided to come out of retirement.
So in Showcase 55, the older but presumably wiser Dr. Fate and Hourman teamed up to corral the original Green Lantern’s formidable archenemy Solomon Grundy.
And in Showcase 56, the Tick-Tock Thunderbolt and the Wonder Wizard battled a new Psycho Pirate who’d learned his skills as a cellmate of the original JSA super villain (something similar happened with Spider-Man’s foe the Vulture).
I loved Hourman and Dr. Fate’s pair of adventures, as well as the subsequent two-issue team-up of Starman and the Black Canary in Brave and the Bold and the revival of the Spectre in Showcase (all of them graced by Anderson’s sumptuous art).
But only the Ghostly Guardian won his own title, and even that was fairly short-lived.
Marvel Comics, which had been born in response to the earlier DC revivals, was by then setting the pace.
One wonders, though. What if Schwartz and company had decided to revamp and update Hourman, Dr. Fate, Black Canary and the Spectre? What might they have come up with?
Wednesday, January 1, 2003
January 1963: Illustrated For Your Eyes Only
In fact, James Bond 007 probably owes much of his success to comic strips.
Before the films were made, Ian Fleming’s thrillers were popularized in British newspaper comic strip adaptations, and composer John Barry admitted that he created the iconic music for the first film, Dr. No, based only on a familiarity with the comic strip.
In the U.S., Bond made only one official American comic book appearance during the 1960s, and that happened even before the famous film series began. Showcase 43, an adaptation of Dr. No cover-dated March-April 1963, appeared on newsstands in January 1963, four months before the U.S. release of the movie.
Originally published in the British Classics Illustrated series (158A) and the European Detective series (6), the story reprinted by DC was a sanitized version of the first Bond film, with the sex removed, the violence muted and the Jamaican faces whitewashed. 
The first face of 007
The cover by Bob Brown shows Doctor No in a radiation bubble suit holding a gun on Agent 007, who is at the controls of the jamming station, with all the usual DC cover chattiness.
“Another moment, Dr. No, and I’ll jam your signals that would have made the American rocket go wild,” says Bond.
“But you haven’t another moment, Bond. This is your last,” replies Dr. No, so caught up in the conversation that he has apparently forgotten to shoot.
Dr. No was the novel in which Fleming finally made it clear that Bond’s adventures are mythic, iconic on a Joseph Campbell scale. Literally, Bond faces a Fu Manchu villain, a naked damsel in distress and a fire-breathing dragon. And the way Fleming effectively fogs over the obvious fairy tale with brand-name verisimilitude is part of what gives this story its persistent charm.
For the record, my favorite Bond art pieces from the era were the understated and evocative paintings on the covers of the Signet mass market paperbacks.
Thursday, December 12, 2002
December 1962: Tommy Yesterday
Sunday, September 9, 2001
September 1961: Those Thrilling, Time-Lost Titans
For the 10-and-under crowd, Showcase 34 contained not only the debut of a new superhero, but a thrilling surprise.
A text feature gave us our first glimpse of something we’d never heard of or suspected: a 1940s superhero team like the Justice League of America called the Justice Society of America.
The Spectre? Dr. Fate? Hourman? Sandman? Weirdly costumed alternate versions of the Flash, Green Lantern, the Atom and Hawkman? Just who were these tantalizing titans, anyway? Time would tell us…
The JSA’s founding members ranged from a crime-crushing ghost who was virtually omnipotent and a man who wielded a wish-fulfilling Aladdin’s ring to a stout, tough-talking matron whose mask was a pot with eye holes.
Also on the lower end of that power scale was a undersized college kid whose power was lifting weights — Al Pratt, the original Atom.
“Anyone who knows the Atom in his 1961 incarnation knows the two characters have nothing in common,” observed Pappy’s Golden Age Comics Blogzine. “I have said that DC used the old name, but appropriated the powers of Doll Man. Doll Man had been moribund since 1953, and then the publisher, Quality Comics, was sold to DC in ‘56.”
The Atom’s Silver Age makeover was a more radical revamp than the Flash, Green Lantern or Hawkman’s had been. The 1940s’ origins of the latter characters had been soft-peddled in their titles, but with the Atom editor Julius Schwartz clearly decided that a fuller explanation was in order.
The three-page text feature included background on the original Atom and the JSA, as well as mini-autobiographies on writer Gardner Fox and artists Gil Kane and Murphy Anderson.
“When my long-time editor Julie Schwartz presented me with the task of creating an ‘Atom,’ I began dipping into a memory that stores the faces of almost every movie star and bit player since the 1920s, and I decided on Robert Taylor as a basis for Ray (The Atom) Palmer,” Kane explained.
September 1961: Shrinking, But Not from a Fight
Monday, January 1, 2001
January 1961: Showcasing the Sea King
Tuesday, June 6, 2000
June 1960: All In Color for a Dime
These superheroes had the same gaudy glory that delights children in hummingbirds and goldfish. And if their adventures finally made no sense, well, neither do fairy tales or dreams. The superheroes were surrealism for kids.Wednesday, November 11, 1998
November 1958: The Thinking Man’s Superhero
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| Art by Mike Sekowsky |































