Sometimes the comic books you saw in ads but didn’t read could be as fascinating as the comics that you'd paid your dime or 12 cents to buy. They might even be more compelling, because not knowing the story behind the covers forced you into the delightful practice of using your imagination and speculating — of writing, in effect, just the way Stan Lee, Gardner Fox and John Broome did. So welcome to Just Imagine: The Colorful World of Comic Book House Ads.
June 1938: A Superman for the Underdog
On the newsstands in May 1938, browsers had their choice of Tarzan in Comics on Parade, Popeye in King Comics, daredevil aviator Captai...
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In Tales of Suspense 49 (Jan. 1964), Iron Man would use his new armor to withstand a nuclear detonation and rescue a member of the X-Me...
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For the 10-and-under crowd, Showcase 34 contained not only the debut of a new superhero, but a thrilling surprise. A text feature gave us ...
Monday, May 5, 2008
May 1968: When Villain Turns Hero
Sunday, September 9, 2007
September 1967: A Plague of Frogs
Daredevil has had a surprising amount of trouble with frog people.
Equipped by the Organizer (a/k/a New York mayoral candidate Abner Jonas) for the role of Frog Man, Francois Le Blanc teamed up with Jonas’ other Ani-Men (Bird Man, Cat Man and Ape Man) to battle Daredevil in Daredevil 10-11 (Oct.-Dec. 1965).
Then, in Daredevil 25 (Feb. 1967), Vincent Patilio adopted the springy identity of the Leap Frog even as Matt Murdock invented a twin brother, Mike, in a desperate ploy to protect his secret identity.
In Daredevil Annual 1 (Sept. 1967), the Leap Frog returned with the “Emissaries of Evil” (which included Electro, the Matador, the Gladiator and the Stilt-Man), but DD’s old foes didn’t fare any better as a team than they had individually.Now styling themselves as “the Unholy Three,” Ape Man, Cat Man and Bird Man returned without Frog Man in Daredevil 39-40 (April-May 1968). And the Man Without Fear didn’t miss the green gangster.
“Only the Frog Man is left — but he hasn’t the brains to lead these other three,” Daredevil observed. “And since he wasn’t with them, he … must still be in the pokey!”
Unlike Frog Man, however, the Leap Frog was smart enough to invent the battery-powered high-tech spring boots that propelled his criminal career.
Those boots were inherited by his son Eugene in Marvel Team-Up 121 (June 1982), and he used them to try to clear the family name as the Fabulous Frog-Man.
Surviving largely by luck, Eugene is sometimes referred to as “Kermit.”
“Must be sad needing to follow in your daddy’s flippers in an ugly Frog Man costume,” Joseph Lenius said.
September 1967: Joining the Club
Monday, August 8, 2005
August 1965: Subby Moves into a Duplex
Marvel’s seagoing superman of the 1940s became a useful utility character early in the 1960s, serving as hero or villain as the occasion required — just as the Hulk did a little later.
In his Silver Age resurrection (Fantastic Four 4, May 1962), the Sub-Mariner became the super-team’s enemy, but in his second appearance (Fantastic Four 6, Sept. 1962), he started out as an opponent but turned into an ally to save the day.
Prince Namor was intriguingly unpredictable, even as he had been in the late 1930s (though, thanks to the Comics Code, he was no longer casually murdering police officers).
However, by the time a feature spot opened up for the character in Tales to Astonish 70, the very busy Stan Lee had settled into a sort of one-note characterization for the Sub-Mariner, a grandiloquent arrogance. Compared to other Marvel superheroes, I found him a bit of a humorless “noble” bore.
“I was as thrilled as anybody when the Sub-Mariner was finally given his own series in Tales to Astonish,” recalled Roy Thomas. “‘Adam Austin’ drew an illustrative Namor which had little in common with the (Bill) Everett version, but I liked it. Later that year, when I went to work for Stan Lee, I learned that ‘Adam Austin’ was really one Gene Colan, hiding under a fake name because he also drew romance comics for DC and didn’t want them to know he was moonlighting.”
Perhaps coincidentally, when the Sub-Mariner replaced Giant-Man in the duplex title Tales to Astonish, the magazine acquired a theme: super-antiheroes.
Both Prince Namor and the Hulk, the star of the magazine’s other feature, were rough-hewn, sharp-edged heroes who often rescued humanity only reluctantly or inadvertently.
Meanwhile, Strange Tales, featuring Dr. Strange and Nick Fury, spotlighted niche characters more marginally connected to superheroes. And Tales of Suspense, featuring Iron Man and Captain America, was the duplex comic offering two out-and-out superheroes.









