
Sometimes the comic books you saw in ads but didn’t read could be as fascinating as the comics that you'd paid your dime or 12 cents to buy. They might even be more compelling, because not knowing the story behind the covers forced you into the delightful practice of using your imagination and speculating — of writing, in effect, just the way Stan Lee, Gardner Fox and John Broome did. So welcome to Just Imagine: The Colorful World of Comic Book House Ads.
June 1938: A Superman for the Underdog
On the newsstands in May 1938, browsers had their choice of Tarzan in Comics on Parade, Popeye in King Comics, daredevil aviator Captai...
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In Tales of Suspense 49 (Jan. 1964), Iron Man would use his new armor to withstand a nuclear detonation and rescue a member of the X-Me...
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For the 10-and-under crowd, Showcase 34 contained not only the debut of a new superhero, but a thrilling surprise. A text feature gave us ...
Sunday, August 8, 2010
August 1970: From Siren to Superhero

Sunday, September 9, 2007
September 1967: A Plague of Frogs
Daredevil has had a surprising amount of trouble with frog people.
Equipped by the Organizer (a/k/a New York mayoral candidate Abner Jonas) for the role of Frog Man, Francois Le Blanc teamed up with Jonas’ other Ani-Men (Bird Man, Cat Man and Ape Man) to battle Daredevil in Daredevil 10-11 (Oct.-Dec. 1965).
Then, in Daredevil 25 (Feb. 1967), Vincent Patilio adopted the springy identity of the Leap Frog even as Matt Murdock invented a twin brother, Mike, in a desperate ploy to protect his secret identity.
In Daredevil Annual 1 (Sept. 1967), the Leap Frog returned with the “Emissaries of Evil” (which included Electro, the Matador, the Gladiator and the Stilt-Man), but DD’s old foes didn’t fare any better as a team than they had individually.Now styling themselves as “the Unholy Three,” Ape Man, Cat Man and Bird Man returned without Frog Man in Daredevil 39-40 (April-May 1968). And the Man Without Fear didn’t miss the green gangster.
“Only the Frog Man is left — but he hasn’t the brains to lead these other three,” Daredevil observed. “And since he wasn’t with them, he … must still be in the pokey!”
Unlike Frog Man, however, the Leap Frog was smart enough to invent the battery-powered high-tech spring boots that propelled his criminal career.
Those boots were inherited by his son Eugene in Marvel Team-Up 121 (June 1982), and he used them to try to clear the family name as the Fabulous Frog-Man.
Surviving largely by luck, Eugene is sometimes referred to as “Kermit.”
“Must be sad needing to follow in your daddy’s flippers in an ugly Frog Man costume,” Joseph Lenius said.
September 1967: Joining the Club
Monday, April 4, 2005
April 1965: To Fight the Unbeatable Foe
Wednesday, February 2, 2005
February 1965: Hooray for Wally Wood
Sunday, April 4, 2004
April 1964: A Cheer for the Man Without Fear

When Daredevil debuted in April 1964, he represented the last of that first great wave of Marvel superheroes that we readers already knew we couldn’t get enough of.
The Fantastic Four had kicked off the parade 29 months before.
At age 9, I immediately liked him — even that yellow costume that everybody else seemed to hate (I love that sunny color). I hoped that Matt Murdock would eventually regain his sight, not realizing how integral his disability was to the drama Stan Lee had in mind.
We’d had blind, or rather quasi-blind, super-heroes before in the Black Bat and Dr. Mid-Nite. And Daredevil’s Golden Age namesake had been mute. But with his other senses heightened, Daredevil’s blindness became central to the storyline. It represented another application of a favorite Lee trick, using an obstacle as an advantage.
The disability shadowed Daredevil’s relationship with Karen Page, bringing a note of tragic stoicism to the feature. It helped preserve the secret of his identity, because no one would believe Matt Murdock could be a superhero. It provided a satisfying underdog counterpoint to contrast with and underline the heroics Daredevil performed.
Daredevil’s blindness-related super powers, carefully thought out, were dramatically more subtle than the more common wall-smashing variety, but particularly effective.
His sensory abilities enabled him to hear distant trouble, overhear secret conversations, dodge and deflect projectiles and punches and, appropriately enough for a moral crusader, detect lies. And they remained a hidden asset, invisible to the public.
Daredevil arrived late in more ways than one. Lee tapped Bill Everett, creator of the Sub-Mariner, to draw the first issue. But Everett got behind on the project, and to fill in Lee had to scramble for a new title.
He called it The Avengers.
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| Collage by Gil R. Palmer |
Tuesday, May 5, 1981
May 1941: When Justice Is Blind
Dr. Mid-Nite was, in a way, the child of the Black Bat and the father of Daredevil.
Blinded by a mobster’s grenade, Dr. Charles McNider lost the bandages over his eyes when a fortuitous owl crashed through his window and the surgeon discovered he could see in the dark.
Created by writer Chuck Reizenstein and Stan Asch, Dr. Mid-Nite first appeared in All-American Comics 25 (April 1941), a comic book headlined by a champion of light, the Green Lantern. The green-caped and red-vested Dr. Mid-Nite became its champion of darkness, wielding blackout bombs and assisted by that helpful owl.
With infrared goggles of his own design, he was able to see in daylight as well. Like the Shadow, he made the very darkness an ally.Though technologically savvy, McNider wasn’t very creative with names — he called his owl “Hooty” and sported a nom de guerre that sounded almost exactly like his own name.
But the real origin of his name was a wink at a radio melodrama that boasted an audience in the millions. Captain Midnight featured a World War I flier fighting superhero battles against the villainous Ivan Shark as the head of the Secret Squadron, an aviation-oriented paramilitary organization. I suspect copyright infringement concerns were behind the idiosyncratic spelling of “Mid-Nite.”
Dr. Mid-Nite wasn’t the first superhero who could see in the dark. The Nyctalope, a French cyborg champion created by author Jean de La Hire in 1911, also had that power, among others. And Dr. Mid-Nite’s origin was virtually lifted from that of the Black Bat, the pulp superhero created in 1939 who had also been blinded by criminals, and who could also secretly see in the dark.
This disability-as-super-ability theme would be amplified and explored by Stan Lee and Bill Everett with Daredevil in 1964. Like both the Black Bat and Dr. Mid-Nite, attorney Matt Murdock would use his “blindness” as a convenient means of keeping people from suspecting his dual identity.




















