Sometimes the comic books you saw in ads but didn’t read could be as fascinating as the comics that you'd paid your dime or 12 cents to buy. They might even be more compelling, because not knowing the story behind the covers forced you into the delightful practice of using your imagination and speculating — of writing, in effect, just the way Stan Lee, Gardner Fox and John Broome did. So welcome to Just Imagine: The Colorful World of Comic Book House Ads.
June 1938: A Superman for the Underdog
On the newsstands in May 1938, browsers had their choice of Tarzan in Comics on Parade, Popeye in King Comics, daredevil aviator Captai...
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For the 10-and-under crowd, Showcase 34 contained not only the debut of a new superhero, but a thrilling surprise. A text feature gave us ...
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In Tales of Suspense 49 (Jan. 1964), Iron Man would use his new armor to withstand a nuclear detonation and rescue a member of the X-Me...
Wednesday, December 12, 1984
December 1944: Truth, Justice & the Tibetan Way
Wednesday, March 3, 1982
March 1942: A Joker for Junior
Saturday, December 12, 1981
December 1941: With Two Magic Words, ‘Captain Marvel!’
Two new concepts — the superhero and the teenager — had to intersect at some point, and that point was Captain Marvel Jr.
CMJ was introduced in Whiz Comics 25 in December 1941, a good four years before Superboy debuted in More Fun Comics 101 (Jan.-Feb. 1945).
“Captain Marvel proved to be the most popular superhero character of the medium with his comics outselling all others, including those featuring Superman,” noted comics historian John Cimino.
“Part of the reason for this popularity included the inherent wish-fulfillment appeal of the character to children, as well as the humorous and surreal quality of the stories.”
Captain Marvel Jr. also expressed the powerlessness-to-power theme, with Freddy Freeman, a lame newsboy, transformed by magic lightning into a flying superteen.
That fantasy proved durable enough to outlast even the character himself. Two decades later, the lame Dr. Don Blake would be transformed by magic lightning into the flying god Thor.
“Never as successful as his brawnier predecessor, Junior nevertheless had a long and lucrative career that lasted until 1953,” observed author Ron Goulart.
Mac Raboy’s art on the feature was a good decade ahead of its time, more illustrative than cartoony. His poses were graceful and lyrical, and his CMJ looked like an actual teenage boy, not just a small man.
The Fawcett stories sometimes contained surprisingly human touches.
For example, in Captain Marvel Jr. 28 (March 1945), having destroyed Dr. Sivana’s building-crumbling ray and thwarted a Japanese saboteur disguised in his own costume, CMJ embarked on a flight into space to recover lunar rocks (which turned out to be moon monster eggs, drat the luck). Otto Binder penned the tale.
“Brr! Kind of lonely up here all by myself,” Captain Marvel Jr. thinks while soaring through the cold darkness of space, even as artist Bud Thompson provides a close-up of the teen to underline his sense of eerie isolation.
Not a thought that would ever have occurred to the stalwart, space-born Superboy.











