June 1938: A Superman for the Underdog

On the newsstands in May 1938, browsers had their choice of Tarzan in Comics on Parade, Popeye in King Comics, daredevil aviator Captai...

Wednesday, January 1, 2003

January 1963: Illustrated For Your Eyes Only

In fact, James Bond 007 probably owes much of his success to comic strips.

Before the films were made, Ian Fleming’s thrillers were popularized in British newspaper comic strip adaptations, and composer John Barry admitted that he created the iconic music for the first film, Dr. No, based only on a familiarity with the comic strip.

In the U.S., Bond made only one official American comic book appearance during the 1960s, and that happened even before the famous film series began. Showcase 43, an adaptation of Dr. No cover-dated March-April 1963, appeared on newsstands in January 1963, four months before the U.S. release of the movie.

The first face of 007
Originally published in the British Classics Illustrated series (158A) and the European Detective series (6), the story reprinted by DC was a sanitized version of the first Bond film, with the sex removed, the violence muted and the Jamaican faces whitewashed. 

The cover by Bob Brown shows Doctor No in a radiation bubble suit holding a gun on Agent 007, who is at the controls of the jamming station, with all the usual DC cover chattiness.

“Another moment, Dr. No, and I’ll jam your signals that would have made the American rocket go wild,” says Bond.

“But you haven’t another moment, Bond. This is your last,” replies Dr. No, so caught up in the conversation that he has apparently forgotten to shoot.

Dr. No was the novel in which Fleming finally made it clear that Bond’s adventures are mythic, iconic on a Joseph Campbell scale. Literally, Bond faces a Fu Manchu villain, a naked damsel in distress and a fire-breathing dragon. And the way Fleming effectively fogs over the obvious fairy tale with brand-name verisimilitude is part of what gives this story its persistent charm.

For the record, my favorite Bond art pieces from the era were the understated and evocative paintings on the covers of the Signet mass market paperbacks.



6 comments:

  1. Bruce Kanin:
    What's interesting is that the CLASSICS ILLUSTRATED edition (cover, below) came out only a couple of months after the film's premier in the UK. Presumably EON and the CI editor were in touch early enough such that the comic book would be there for audiences who were already wooed by 007.
    It's amusing that the DC COMICS SHOWCASE cover for it features a Bond who looks more like Roger Moore than Connery (well, his hair does, lol).
    It is only in the newspaper strips that we got a comic book version of DOCTOR NO that was faithful to Fleming's novel. The CI & DC versions (identical, I believe) adapt the film, which is why DC's shows the nuclear reactor room scene on its cover - which doesn't take place in the novel.

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  2. Don Christian:
    A vivid memory for me at age 15. Deep into all that came with “normal” adolescence, plus the changing social scene this cover grabbed me .. hard, but in reality fell flat. It was the cinematic treatment and the source novels that made me a Bond fan.
    And I’m right there with you on the paperback covers!

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  3. David Brian Fyke:
    I remember the in-house ads but can’t recall seeing it on the newsstands. Of course, that was 63 years ago, and I didn’t have that many spinner racks to browse.

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  4. Lawrence Geller:
    When this came out, I thought it was the best comic I had ever read, by far. So obviously superior to anything my 10-year-old self had ever read.

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  5. Johnny Williams:
    With me not knowing anything about either the protagonist or the antagonist of the story, it was the 'radiation bubble suit' that sold it for me. It was ‘science fictiony’ looking enough to pique my interest. Then add in an actual rocket being launched and top it all off with the pseudo-Asian stylized title letters and it was a cool-looking cover that I could not ignore. Extra — there was a movie coming soon.

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  6. Dan Haupert:
    I have only come across this comic book once. It was way back in the late 1970s at a comic book shop. It was selling for $15!! I was a teenager who worked hard for his money, but I was a big James Bond fan. Even so, that seemed like one hell of a lot of money for a comic book which originally sold for 12 cents.
    FYI: I still own that comic book...

    I replied:
    I have always thought that this comic is undervalued.

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