Sometimes the comic books you saw in ads but didn’t read could be as fascinating as the comics that you'd paid your dime or 12 cents to buy. They might even be more compelling, because not knowing the story behind the covers forced you into the delightful practice of using your imagination and speculating — of writing, in effect, just the way Stan Lee, Gardner Fox and John Broome did. So welcome to Just Imagine: The Colorful World of Comic Book House Ads.
June 1938: A Superman for the Underdog
On the newsstands in May 1938, browsers had their choice of Tarzan in Comics on Parade, Popeye in King Comics, daredevil aviator Captai...
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In Tales of Suspense 49 (Jan. 1964), Iron Man would use his new armor to withstand a nuclear detonation and rescue a member of the X-Me...
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For the 10-and-under crowd, Showcase 34 contained not only the debut of a new superhero, but a thrilling surprise. A text feature gave us ...
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